Many may say that innovative thinking is of foremost important for startups – they need to create a new product, enter the market while also get funding. And it is quite the opposite with corporate companies – a leading position ensures stability and profit. It may seem: why should look for new solutions if things that were invented before work just fine? However, in today’s world of change, it is impossible without innovation. And they all emerge from an innovative mindset. This time, representatives from Coca-Cola, HBC and KTU will discuss the concept of innovative thinking, what it is like while also how to create a system in a company that would enable new solutions.
Together we will look for an answer to – why companies cannot run without innovative thinking?
Adrianna Bocheńska: Project Manager, Coca-Cola HBC PL, responsible for introducing startups innovation to the company.
Marta Zalewska: Marketing Management Trainee, Coca-Cola HBC PL.
Prof. Monika Petraitė, Principal scientist of Innovation and Entrepreneurship research group, KTU School of Economics and Business
Vaida Morkūnaitė, Business Development Specialist, KTU Startup Space
Webinar language – English
Date: July 14, 1 pm.
About Coca-Cola HBC:
Coca-Cola Hellenic Bottling Company is a bottling partner of the Coca-Cola Company in the Baltic States. The company manufactures and sells concentrates, basic ingredients and syrups to its beverage bottling partners, manages brands and is responsible for some brand marketing initiatives. Coca-Cola HBC uses concentrates and syrups to manufacture, package, advertise and distribute finished products to its trading partners and consumers.